Bundesliga: Facebook, Instagram, TikTok and Twitter accounts of the 18 clubs (January 2023)

The 18 clubs competing in the 2021-22 Bundesliga season have more than 193 followers on Facebook, Instagram, TikTok and Twitter, according to data compiled by News Tank Football on 02/01/2023. The Bundesliga, which has an average of 10.7 million fans per club, is the least followed European Top 5 league on these four social networks combined.

FC Bayern Munich, German champions in 2021-22, are the most popular German club with nearly 112 million followers, far ahead of Borussia Dortmund (nearly 43 million) and Bayer 04 Leverkusen (just over 7 million).

Bayern was the club that posted the best growth in absolute value during the month of December 2022 with just over 1.4 million additional followers, nearly 45% of which (+640,000 followers) were on TikTok alone.

FC Augsburg 1907 posted the best percentage growth on TikTok (+23.5%), while RB Leipzig was the German club that grew the most on Facebook (+2.7%), and FC Bayern on Instagram (+1.8%) and on Twitter (+1%).

Instagram

Facebook