NBA: Kia (automobile) and BBVA (bank) renew their partnerships with the league in 2015

Kia, the Korean automaker and official sponsor of the NBA (National Basketball Association) since 2009, renewed its contract with the league for at least three years, the company announced on 18/10/2014. Kia will become the official supplier of "luxury cars" in the NBA. The brand gets visibility during the NBA All-Star Game. It will also be the title sponsor trophies late in the season (Kia NBA Performance Awards) as well as the trophy for the best player in the All-Star Game (Kia NBA All-Star MVP award).

The Spanish bank BBVA (Banco Bilbao Vizcaya Argentaria), associated to the league since 2010, also renewed its contract for at least three years on 28/10/2014. The amount is estimated at €23.6m per season. The bank is the major partner of NBA Global Games, an international tour of NBA franchises in Spain and Turkey, for the duration of the partnership. BBVA will also be visible at the Rising Star Challenge (game between the first and second year NBA star players).

Kia is a partner of 14 NBA franchises

• The manufacturer is bound to 14 NBA franchises in 2014-15, including the…