esports: Hummel succeeds adidas as equipment supplier of Team Vitality for 3 years (2023-2025)

Hummel has become the equipment supplier of Team Vitality for three years (2023-2025), announced the French esports organisation on 10/01/2023. The agreement was negotiated by the marketing agency Sportfive.

Through a campaign entitled "Let's play together", the two partners unveiled the French team's jersey for 2023. Hummel and Team Vitality will also create "several 'anniversary' or 'event' jerseys" during the season. "This partnership resonates with the essential values of sport and esports: team spirit, performance and a love of the game! The slogan 'Let's play together' will be used in a number of physical and digital activations throughout 2023," added the two parties.

Hummel succeeds adidas, which was partnered with the French organisation for the 2017-2022 cycle. Team Vitality thus becomes the second team participating in the LEC in 2023 under contract with the Danish brand. Hummel has also been the equipment supplier of Astralis (DEN) since 2020 and extended its contract for two seasons (i.e. until the end of 2025) on 23/03/2022. adidas, which had two teams under contract in…