Premier League: the brand that gives people outside Europe the most positive image of the UK

The Premier League is the brand that gives people the most positive image of the United Kingdom outside Europe (America, Asia, Africa), according to the British Icon Index study, which analyses the international popularity of 14 major institutions and brands in the country, published by the consultancy firm Yonder Consulting on 16/01/2023.

• This is the third time in a row that the English league has topped this ranking, following those established in 2015 and 2018.
• Rolls-Royce (car manufacturer) and British universities come second and third.
• 87% of respondents say the Premier League makes them feel more positive about the UK.
• The Premier League scores particularly high with "leaders of tomorrow" (18-34 year olds).
• The Premier League tops the list in five of the 11 countries surveyed, in Africa (Egypt and Nigeria) and in Asia (Indonesia, Thailand and Vietnam). Rolls-Royce is ranked first in five other countries (China, India, United Arab Emirates, United States and South Africa) while British universities are ranked first in Brazil.

"Once more the League has demonstrated…