Paris Saint-Germain/FDJ: a prevention campaign against the risks associated with sports betting

Paris Saint-Germain (Ligue 1 Uber Eats) and its partner La Française des Jeux (FDJ), via its sports betting brand ParionsSport, have unveiled a prevention campaign "aimed at promoting responsible and recreational sports betting and reminding people that it is forbidden for minors," announced the club on 16/01/2023.

"This awareness campaign, broadcast jointly on television and social networks, is a first in France between a football club and a sports betting operator. It includes two 23-second films featuring Paris Saint-Germain players and reminding people of the ban on sports betting for minors and the need to set limits so that gambling remains a pleasure. Each of the two films in the campaign features nine PSG players (Gianluigi Donnarumma, Hugo Ekitike, Kylian Mbappé, Nordi Mukiele, Neymar Jr, Danilo Pereira, Sergio Ramos, Renato Sanches, Vitinha) in their dressing room preparing for a match," explained the club.

The French sports betting operator, via its ParionsSport brand, became a premium partner (2^nd level) of the Parisian club for three seasons (2022-2025), in return for an…