Deezer: "We're looking to grow our younger audience with the NBA Paris Game" (Maria Garrido)

"Sport is one of the brand's sponsorship priorities for 2023. Deezer has a strong reputation in France with a large audience, but we are looking to grow our audience with the younger generations and in other territories. Our partnership on the 'NBA Paris Game by Nike' is part of this approach," said Maria Garrido, chief marketing officer at Deezer, to News Tank on 17/01/2023. 

The French audio streaming platform has become the "official music streaming partner" of the "NBA Paris Game 2023 presented by Nike" to be held at the Accor Arena (Paris, FRA) on Thursday 19/01/2023. The Chicago Bulls will face the Detroit Pistons in this second regular season game played in Paris after the Charlotte Hornets - Milwaukee Bucks (103-116) game on 24/01/2020.

"Music and sport are two worlds that often intertwine. They are both at the heart of culture, especially among young people. Deezer is used to partnerships in the music world, such as with festivals in France. For a while now, we have been looking to position ourselves in the sports sector," said Garrido. 

"In 2022, we partnered with the…