2022-23 Supercoppa Italiana: 6.5 million viewers in Italy for AC Milan - Inter Milan on Canale 5

The 2022-23 Supercoppa Italiana (EA Sports Supercup), AC Milan - FC Inter Milan (0-3), played at the King Fahd International Stadium in Riyadh (Saudi Arabia), drew an average of 6.5 million viewers on the Italian private free-TV channel Canale 5 (Mediaset group), on Wednesday 18/01/2023 (kick-off at 20:00 CET), according to data from the audience measurement institute Auditel. This figure represented an audience share of 29.3%.

FC Inter Milan - Juventus FC (2-1, after extra time), the 2021-22 Supercoppa Italiana (then named Supercoppa Frecciarossa) played at the San Siro (Milan, ITA), drew an average of 7.89 million viewers on Canale 5, Wednesday 12/01/2022 (kick-off at 21:00 CET), according to Auditel. Audience share: 33.2%. This is the audience record for the competition.

Mediaset acquired the free-to-air and pay-TV broadcasting rights in Italy to the Coppa Italia and the Supercoppa Italiana, for the 2021-2024 cycle, on 01/07/2021. The rights were acquired for €48.2m per year according to Italian media. This is 37% higher than the 2018-2021 cycle (€35.5m per year) and 118% higher…