Getafe CF: a 15-year agreement with Legends (USA) to modernize the Coliseum Alfonso Perez

Getafe CF (LaLiga Santander) have entered into a 15-year agreement with the American agency Legends (commercial management of stadiums and entertainment venues) "which will focus on driving sustainable growth in the key revenue-generating areas of the club's business and making the Coliseum Alfonso Perez (Getafe, ESP) a 21^st century stadium," said the club on 18/01/2023.

"Legends will be an active part of the marketing of premium seats, sponsorships and technological solutions: a collaborative and strategic approach to the development of the club. Legends' unique 360-degree service platform will be used as part of the expansive partnership, including sponsorships and technology solutions," said the Spanish club.

In Spain, Legends has also been appointed to operate the future Santiago Bernabéu (80,000 capacity). The American company has invested €360m to operate Real Madrid CF's remodelled stadium, announced the club on 19/05/2022, while it will also be in charge of "promoting and marketing the VIP areas and seats" of the future Spotify Camp Nou, said FC Barcelona on 02/12/2022.

…