esports: Desperados (beer) & Displate (metal posters) partners of the LEC 2023, LG & Kia extend

Kia Motors has extended its partnership with the League of Legends EMEA Championship (LEC) for the 2023 season, announced LoL Esports, the division of Riot Games in charge of organising the circuit, on the occasion of the start of the "winter split" (first segment of the season) on 21/01/2023. The South Korean car manufacturer is the longest-standing partner of the LEC, with which it has been involved since 2019 (five editions).

Another South Korean brand, the electronics manufacturer LG Electronics (via its LG UltraGear display brand), has also extended as an official (2^nd level) partner of the LEC "for a second consecutive season" in 2023, according to LoL Esports on 16/01/2023.

For the 2023 season, the LEC has also welcomed two new official partners:
• Polish metal poster manufacturer Displate on 18/01/2023
• Desperados 0.0%, a non-alcoholic beer brand from the Dutch brewer Heineken, as part of an agreement negotiated by the marketing agency Sportfive covering the German market, on 22/01/2023

• The LEC has two other partners in 2023:
  
  • KitKat, a confectionery brand owned by the…