The FA: Carling, official beer partner of the Emirates FA Cup & Vitality Women's FA Cup

Carling, a British beer brand belonging to the an American-Canadian multinational beverage and brewing company Molson Coors, has become the official beer partner of the Emirates FA Cup and the Vitality Women's FA Cup, as part of an agreement that will last "until at least 2025," announced The Football Association on 25/01/2023.

Carling succeeds Budweiser, an American beer brand belonging to the Belgian AB InBev group, official beer partner of the Emirates FA Cup from 2011-2014 then again since 2015-16, for an amount estimated at more than £8m per season. "As part of the deal, the number one lager brand in Great Britain will be rolling out promotional activity throughout the remainder of this season's competitions to generate further excitement among fans," said The FA.

"This new partnership with Carling will help to provide vital investment across all levels of the Emirates FA Cup and the Vitality Women's FA Cup. Carling has a proven track-record of sponsorship in the football industry, and we look forward to working closely with them during this exciting time for our showpiece…