LaLiga Santander: Travel + Leisure Go (tourism), regional partner of FC Barcelona in the US

Travel + Leisure Go, a US-based subscription travel service, has become a regional partner of FC Barcelona (LaLiga Santander) in the United States from the 2022-23 season, announced the club on 24/01/2023.

"As part of the partnership, Travel + Leisure Go plans to feature a curated itinerary to Barcelona (ESP). This agreement furthers FC Barcelona’s trade links with the United States and is yet another step closer to its North American fan base, in this case by means of tourism and leisure," said the Catalan club.

FC Barcelona is already present in the United States through five academies located in Charlotte (North Carolina), Colombus (Ohio), Chicago (Illinois), Austin (Texas) and Orlando (Florida). The Spanish club will also display its traveling exhibition "Barça The Exhibition", which allows visitors to experience its culture, in a luxury mall located in Miami (Florida, USA) from 14/07 to 15/10/2023, as announced on 21/12/2022.

"Exploring a new way to reach new audiences and extend our fan base" (J. Guiu, FC Barcelona)