LaLiga: Keegan Pierce promoted to managing director for the League's UK & Ireland office in London

American Keegan Pierce has been promoted to managing director for the UK and Ireland at LaLiga's London (ENG) office "to bolster its presence in the territory," announced the Spanish league on 30/01/2023.

"Since opening the office in 2020, Pierce has overseen the league's strategy in the UK and Ireland, including the launch of LaLigaTV as a 24/7 linear offering as well as its distribution via Amazon Prime Video channels. Pierce's new role is testament to the importance of LaLiga's overseas development strategy aimed at boosting its brand value, top of mind and fan engagement in key markets globally, while also reinforcing the league's presence in a global sport business hub such as the UK. LaLiga's UK operation has also played a key role in supporting Spanish clubs in their international expansion strategy, as well as leading business development for LaLiga and its subsidiary LaLiga Tech," said LaLiga. Keegan Pierce will be assisted by Javier del Río, delegate of the LaLiga Global Network programme, also based in London since 2020.

"I am proud to continue leading our international…