Serie A: Parma FC to wear a special green shirt, in honour of its sponsor Folletto, against Juventus

Parma FC (Serie A TIM) will wear a special green jersey in honour of its shirt sponsor, the Folletto brand of vacuum cleaners (German Vorwerk group), against Juventus (Matchday 11 of the Serie A) at Juventus Stadium (capacity 41,000) on 09/11/2014.

The shirt, designed by Italian sports equipment brand Errea, uses the colours of the advertiser; Parma FC has never played in the colour green in its history. Increased exposure of the Folletto brand, during the most publicised match of the season for the Parma club, is the goal. Folletto has been the main shirt sponsor of Parma FC since the 2012-13 season. The annual contract is estimated at €1.5m for the 2014-15 season.

• "The visibility gained by this shirt sponsorship allows us to reach 9 million Italians who go to the stadium and nearly 43 million people who follow football in our country. We continue to favor this mode of communication because it is less invasive advertising than something that interrupts the game on television, for example," said Patrizio Barsotti, president of Vorwerk Folletto, on 29/01/2014.
  
• Folletto has a major…