Bundesliga International: partnership with the platform Khel Now to broadcast content in India

Bundesliga International has entered into a partnership with Khel Now, an Indian sports media platform, to broadcast Bundesliga and 2.Bundesliga content in India and the Indian subcontinent from January 2023, announced the DFL subsidiary in charge of the commercial rights (audiovisual, sponsorship, marketing, digital) of Germany's top two leagues internationally, on 31/01/2023.

"Khel Now will highlight the biggest talking points from Germany's top two divisions every week. Tailored to its dedicated audience across India, Khel Now's localised content will sit alongside a range of articles, videos, pictures and social media posts in multiple languages, including both English and Hindi," explained Bundesliga International.

"Fan-focused preview shows and exclusive watch-alongs for the biggest matches of the season will feature a number of special guests, and will be broadcast on Khel Now's YouTube channel, which is rapidly approaching the 1 million subscriber mark," added the DFL subsidiary.

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