LaLiga Santander/DAZN Italy: Real Betis - FC Barcelona broadcast on TikTok on 01/02/2023

Real Betis Balompié - FC Barcelona (1-2), a postponed fixture from Matchday 17 of the 2022-23 LaLiga Santander season, was broadcast live on DAZN Italy's TikTok account on Wednesday 01/02/2023 (kick-off at 21:00 CET). The match was also broadcast on the DAZN OTT platform.

"This is part of DAZN's 360° editorial strategy, which includes other channels than the streaming platform. By bringing football to TikTok, DAZN aims to reach out to new generations, promoting global football to an even wider community that today increasingly enjoys live content and events across multiple platforms," explained DAZN.

DAZN Italy had already broadcasted a live match on its TikTok account on the occasion of the AS Roma (Serie A TIM) - Shakhtar Donetsk (UKR) friendly (5-0), on Sunday 07/08/2022 (20:45 CET).

• DAZN extended its exclusive full broadcasting rights in Italy to LaLiga Santander for the 2021-2024 cycle on 07/05/2021.
  
  • The streaming platform has held the broadcasting rights to the Spanish league since it entered the Italian market in August 2018 (2018-2021 cycle).