CONMEBOL: Coca-Cola & its brand Powerade to sponsor club competitions over the 2023-2026 cycle

The Coca-Cola Company, an American beverage company, and its energy drinks brand Powerade, have become official sponsors of CONMEBOL competitions for the 2023-2026 cycle, announced the South American Confederation on 02/02/2023.

The agreement will cover both the men's and women's CONMEBOL Libertadores, the CONMEBOL Sudamericana and the CONMEBOL Recopa.

Both Coca-Cola and Powerade will benefit from visibility in stadiums during matches in all four CONMEBOL competitions. The brands will also carry out activations in stadiums, fan zones and hospitality spaces and "will organise activities with CONMEBOL legends and ambassadors" as well as limited edition beverages. "Coca-Cola will also have the rights to organise the Tour de las Copas, a unique opportunity to take the iconic trophies on tour in the region," explained the body.

"We are delighted to partner with two strong global brands such as Coca-Cola and Powerade. We share a strong interest in promoting football and its positive values and we also share the vision that 'Football is Football', regardless of whether it is played by men…