Streaming: Swedish platform Viaplay to launch in the USA on 22/02 & in Canada on 07/03/2023

The Swedish media group Viaplay will officially launch its eponymous pay streaming platform (sports, movies/series, youth content) in the USA on 22/02 and in Canada on 07/03/2023, announced the company on 08/02/2023.

The platform will be available via a subscription fee of $5.99 (€5.57) per month in the USA, while the monthly price will be C$6.99 (€4.86) in Canada. Viaplay does not yet hold sports media rights in these territories as of 08/02/2023.

The platform is already available in Norway, Sweden, Finland, Denmark, Iceland, Estonia, Latvia, Lithuania, Poland, the Netherlands and most recently in the UK. Viaplay will also be rolled out in Germany, Austria and Switzerland in 2023.

"An attractive opportunity to take a specialised position in the world's most dynamic streaming market" (A. Jensen, Viaplay)

• "In just two years, Viaplay has expanded from the Nordic region to become a truly international entertainment provider, both direct-to-consumer and through partners.

• Our premium storytelling…