France 2023: Volvic (water, Danone), becomes the 6^th official supporter of the Rugby World Cup

Volvic, a mineral water brand owned by the French group Danone, has become an official supporter of the Rugby World Cup 2023, which will be held in France from 08/09 to 28/10/2023, announced the GIP France 2023 on 08/02/2023.

As part of the presentation of this partnership, Volvic is highlighting its brand ambassador Antoine Dupont (in partnership since 2022), captain of the French national team (FFR), in a video clip "set in the heart of the Auvergne volcanos, which is the source of Volvic natural mineral water."

Volvic will install eight-litre water fountains made from 100% recycled material in the nine stadiums hosting the competition as well as in the teams' base camps and will offer individual reusable water bottles to players, organisers, media and volunteers. According to the tournament's organising committee, Volvic will support France 2023 in sorting awareness actions at the various venues of the tournament in order to educate on the circular economy. Volvic will also market co-branded bottles in the France 2023 brand colours.

As an official supporter, Danone group's mineral…