Sporsora Sports Marketing Trophies 2023: TikTok, adidas, Accor & the LFP among the nominees

The social network TikTok (sponsor of the year), the equipment manufacturer adidas (360° activation), the French hotel group Accor (360° activation and media activation) as well as the Ligue de Football Professionnel (marketing strategy of a rights holder and responsible commitment) are among the nominees of the 19^th edition of the Sporsora Sports Marketing Trophies (see below for the complete list), organised at the Folies Bergère theatre (9^th arrondissement, Paris), on Monday 06/03/2023 (starting at 19:00 CET).

For this edition, the Trophies feature seven categories, including "Sponsor of the Year", "Marketing Strategy of a Rights Holder", "Activation", "Startup" and "Responsible Commitment", as well as three new ones: "Event Activation", "Media Activation" and "360° Activation".

The jury met on Tuesday 24/01/2023 to select the three nominees per category (except for the "Startup" category). "A vote by industry professionals, members of Sporsora, will determine the Gold, Silver and Bronze awards in each category in February 2023," said the organisation.

For the "Startup" category…