Paris Saint-Germain: Accor invites fans to watch matches pitchside at the Parc des Princes

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and is offering fans "the opportunity to attend the club's matches as close as possible to the players on specially installed seats at the edge of the pitch" as part of the "Pitchside by All" experience, announced the hotel group on 10/02/2023

This activation, which is "unprecedented in a European stadium", will enable fans of the 2021-22 French champions to enter a draw for a chance to win an invitation for two people to watch a match from the edge of the pitch at the Parc des Princes (Paris, FRA). The operation will be launched on the occasion of the match versus FC Bayern Munich (first leg of the Round of 16 of the 2022-23 Champions League, 14/02/2023) and will be available until the end of the 2022-23 season.

After three seasons (2019-2022, between €46m and €56m per year) as main shirt sponsor, Accor extended its partnership with Paris Saint-Germain "albeit in a different capacity" for four seasons (2022-2026), on 30/06/2022. The hotel group…