UEFA: partnership with 2 start-ups, 1 dedicated to the circular economy, the other to fan engagement

UEFA has partnered with two start-ups, The Waste Transformers (NED) and Move.AI (ENG), which are entering an "incubation phase as part of the UEFA Innovation Hub's mission to address key challenges and leverage new opportunities in football through innovative solutions," announced UEFA on 08/02/2023.

"The Waste Transformers specialises in de-centralised waste management that turns on-site organic waste into value streams like compost, fertiliser and renewable energy. The purpose of the incubation process is to adapt their products for stadiums and municipal sports facilities that could transform waste management from a cost centre into a revenue opportunity, as well as to turn football facilities into sustainable assets for the community," said UEFA.

Move.AI is a "high-fidelity motion data capture technology company. The purpose of the incubation process is to assess how their technology can be used for fan engagement features as well as for the technical aspects of football."

"In this incubation phase, which will last until the end of this season in June, the UEFA Innovation Hub will…