Tennis: ATP Media partners with WSC Sports (AI) to "support its digital strategy"

ATP Media, the production and distribution arm of the Association of Tennis Professionals (ATP) for the ATP Tour, has partnered with WSC Sports, an Israeli sports technology and artificial intelligence company, to "support its scalable content creation and digital strategy" from 2023, announced WSC Sports on 14/02/2023.

"ATP Media will utilise WSC Sports' AI-powered technology to create an extensive catalogue of short and long-form highlights, as well as a wide range of videos that feature all the best action on the court, from any match and featuring any player across the ATP Tour," explained the Israeli company.

"WSC Sports-generated clips will be distributed in near-live across all ATP Media stakeholders including tournaments, players, broadcasters and media partners, and delivered to digital destinations including social media channels, websites, mobile apps and ATP Media's direct-to-consumer OTT streaming service, Tennis TV," added the company.

• "In partnering with WSC Sports, ATP Media joins fellow tennis organisations such as the WTA Women's Tennis Association. Founded in…