NBA: an augmented reality experience replacing a player with a user's avatar

News Tank Football - Paris - Initiative #280922 - Published on
©  NBA
Introducing new viewing experiences on the NBA App - ©  NBA

The National Basketball Association and its commissioner Adam Silver have presented a new augmented reality service that will soon be integrated into the NBA App, at the NBA All-Star Tech Summit held in Salt Lake City (Utah, USA) on the occasion of the NBA All-Star Weekend (annual gala event) on 17/02/2023.

This new service will include "a...

©  NBA
Introducing new viewing experiences on the NBA App - ©  NBA

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