Germany: Vorwerk (home appliances), official partner of the women's national team from 2023

Vorwerk, a home appliances group and owner of the Thermomix brand, has become an official partner of the German women's national team through the Deutscher Fussball Bund (DFB) from 2023, announced the German Football Association on 21/02/2023. This is the company's first sports sponsorship agreement and the first time the DFB has acquired rights exclusively for the women's team.

As part of the partnership, Vorwerk will be given visibility on the training kits as well as on the jackets worn by the players during the national anthems prior to the start of the matches. Additionally "Vorwerk has the exclusive right to place the Kobold and Thermomix brands alongside its umbrella brand, thus enabling a multi-brand activation," explained the DFB. The activations by both parties will focus on the theme of healthy nutrition.

The German women's national team has also welcomed two further partners from 01/01/2023: the sports betting operator bwin (GIB) and the tyre brand Continental (GER), both of which have extended their existing partnerships with the DFB to cover new rights, including the…