Tennis: Waterdrop (hydration solutions) "official hydration partner" of the ATP Tour from 2023

Waterdrop, an Austrian company specialised in hydration solutions, has become the "official hydration partner" of the ATP Tour from the 2023 season, announced Association of Tennis Professionals on 23/02/2023.

The company, which was founded in 2016, has been awarded "gold partner" status, the third level in the ATP Tour sponsorship hierarchy, alongside Infosys (data) and Nitto (chemicals). The brand will provide reusable bottles to players, staff and volunteers, "paving the way for significant reduction in plastic bottle usage across the season. Waterdorp will also collaborate with ATP's medical team to support hydration of all participating players," said the body.

"Waterdrop will also introduce innovative on-court hydration benches for players and hydration stations for fans at a global portfolio of ATP Tour events. On-site activations will offer fans the chance to experience the brand’s exciting range of products and flavours, and pick up their own reusable bottle, as used by the professionals themselves. With more than five million fans attending professional tennis tournaments…