LaLiga Santander: Cruzcampo (beer) extends as an official partner of Real Betis (2022-2025)

Cruzcampo, a Spanish beer brand owned by the Dutch brewer Heineken, has extended its partnership with Real Betis Balompié (LaLiga Santander) for three seasons (2022-2025), announced the club on 23/02/2023.

Cruzcampo, which has been attached to the Sevillian club for 52 years, is the oldest sponsor. As part of the renewed agreement, the brand will receive "exclusive marketing and consumption rights for Cruzcampo beers and visibility in the advertising spaces at the Estadio Benito Villamarín (Sevilla, ESP), as well as various assets in terms of hospitality, image rights, advertising, public relations and digital rights," explained the Spanish club, which has 178 partners.

In Spain, Cruzcampo is also an official partner (2^nd level) of Sevilla FC (LaLiga Santander), and is displaying its logo on the back of the women's team (Finetwork Liga F) shirts until the end of the 2024-25 season.