LaLiga Santander: B2BinPay (crypto), sleeve sponsor of Athletic Club Bilbao until the end of 2023-24

B2BinPay, an Estonian cryptocurrency trading platform, has become a premium partner (2^nd level) and sleeve sponsor of Athletic Club Bilbao (LaLiga Santander) until the end of the 2024-25 season, announced the club on 25/02/2023.

"Athletic Club, within the context of the recently presented Action Plan 2023-26, and in accordance with the objective of increasing operating income, is working on maximising sponsorship income, where it has already attracted the interest of new companies," explained the Basque club, which had not displayed a sleeve sponsor since the end of its agreement with BBK, a subsidiary of Spanish banking group Kutxabank, at the end of the 2014-15 season.

This is the second shirt sponsor chosen by the Spanish club in 2022-23, after an agreement signed with the telecommunications operator Digi, visible on the back of Athletic Club's shirts, on 11/11/2022.