SL Benfica: a joint venture with HJKSA Group to develop activities in Saudi Arabia
SL Benfica (Liga Portugal Bwin) has entered into a strategic partnership with the Saudi holding Heights & Jewels KSA Group (HJKSA) in order to "explore new sporting and commercial opportunities in Saudi Arabia and implement the club's training methodology in this region," announced the latter on 25/02/2023.
The agreement, which is materialised...
