France: Sportfive extends as EDF's marketing agency for its sports sponsorship strategy

Sportfive has won the tender launched by French electricity producer and supplier EDF "and will continue, after four years of collaboration, to support the brand in its sports sponsorship strategy," announced the marketing agency based in Boulogne-Billancourt (Hauts-de-Seine, FRA) on 27/02/2023.

As such, "Sportive will support the brand in managing all of EDF's sports partnerships with, among others, the French Football Federation (FFF), the French Disabled Sports Federation (FFH), the French Swimming Federation (FFN) and the French Canoe and Kayak Federation (FFCK), its team of athletes and its 'enJeux d'avenir' programme for the engagement of territories through sport," explained Sportfive. EDF has also been a premium partner (1^st level) of the Paris 2024 Olympic and Paralympic Games since 18/11/2019.

"We are very proud and happy to continue to support EDF in its sports sponsorship strategy. A major player in the world of sport that has long understood that sport has the power to accelerate societal and environmental transitions. These are also our beliefs at Sportfive, which lead…