FC Inter Milan: HappyBet (sports betting) extends as a regional partner in Europe (2023-2025)

HappyBet, a German sports betting operator owned by the Snaitech Group, has extended as a regional partner (4^th level) of FC Inter Milan (Serie A TIM) in Europe until the end of the 2024-25 season, announced the Italian champions 2021-22, on 27/02/2023.

The bookmaker has been committed to the Italian club since the 2021-22 season. As part of this renewed agreement, the brand will benefit from visibility on LED signage at the San Siro (Milan, ITA) in "selected European countries" thanks to digital overlay technology (geolocalised advertising), explained Inter Milan. Until now, the partnership had been activated in Austria and Germany, HappyBet's two main markets.

LeoVegas.News, a sports news platform owned by the Swedish LeoVegas group, recently expanded its partnership with the Milanese club to become a training kit sponsor for three seasons (2022-2025) on 05/02/2023. The brand had initially become an official partner (3^rd level) of Inter Milan on 20/09/2022.

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