Lega Serie A: "The MENA region is crucial for Italian football" (Luigi De Siervo)

"The MENA region is crucial for Italian football. The future passes through this region with a 50% population under 25 years old, we have over 30 million Serie A TIM fans in the MENA (who have access through the Starzplay OTT platform & the free and pay-TV group Abu Dhabi Media). We are amplifying our presence with Kooora, the leading Arabic language digital platform with over 20 million users per month," said Luigi De Siervo, CEO of Lega Serie A, at the Leaders Sport Business Summit in Abu Dhabi, United Arab Emirates, on 01/03/2023.

"Today we kick-off our six-month Serie A road show for the five continents that will lead us to the sale of our TV rights. We officially opened our Serie A office in Abu Dhabi just a few meters away from here. After New York in May 2022 we are experiencing another historic and fundamental moment for our media company to grow and launch into the future," continued De Siervo.

""When we arrived in Lega Serie A we had 3 sponsors for over 20 years and in just 3 years the number of partners has grown to 10: international brands that have doubled our…