FC Barcelona: "With data and AI we can generate new products & services for the club" (J. Mompart)

"We have an immense volume of data and with Artificial Intelligence we can generate new products and services for the club," said Jordi Mompart, director of research at FC Barcelona (LaLiga Santander), on Barca TV on 28/02/2023.

"Artificial Intelligence, whether for its ability to automate processes and execute them quickly and efficiently, or for its predictive nature, is a key tool for FC Barcelona's digital transformation. FC Barcelona's director of research mentioned IOTwins, a European project of the Barça Innovation Hub in collaboration with the Barcelona Supercomputing Center (BSC), which has been working on the development of a digital twin of the Spotify Camp Nou," said the club.

"We have used an AI algorithm to describe the natural movement of people, which has allowed us to predict the flows of people attending our stadium based on many variables, such as the number of attendees, open turns or obstacles inside the stadium," explained the Spanish club's director of research on the services that can be provided by the processing of the club's data by AI.

"Matchday revenues…