LaLiga: Panini (collectable cards), partner of the 3^rd "eLaLiga US Challenge" esports tournament

LaLiga North America, a joint venture between the Spanish professional league and Relevent Sport (events, USA) dedicated to the promotion of football across the Atlantic, is hosting the third edition of the "eLaLiga US Challenge" esports tournament, announced the body on 01/03/2023. The competition, which will be played on FIFA 23 (EA Sports) with the final taking place in Miami (USA) on 03/06/2023, will have a presenting partner this year: Panini, an Italian manufacturer of collectable cards and stickers.

The agreement "doubles-down on LaLiga's Gen Z outreach strategy" and will enable it to offer "digital collectibles products through Panini America," said the Spanish league. Both parties will offer tournament participants "access to LaLiga and Panini America trading card and NFT products and merchandise, as well as discounts and advantages when purchasing Panini America collectables."

The eLaLiga US Challenge allows amateur players to compete against LaLiga players and American athletes in four Celebrity Challenges. The winners of this first stage will compete in a final, with the…