Formula 1: Liqui Moly (engine lubricants) extends as an official partner for 18 races in 2023

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has been extended as an official partner of the Formula One World Championship for the 2023 season, announced Formula One Group on 06/03/2023.

Liqui Moly has been granted official partner status, the second level in the Formula One Management (FOM) sponsorship hierarchy, alongside Lenovo (CHN, electronics) and Ferrari Trento (ITA, sparkling wine). The German group has been in partnership with FOM since 2019.

Liqui Moly will offer its brand a presence on 18 of the 23 Grands Prix in 2023, so that "once again, hundreds of millions of people will see our logo in the premier class of motorsport," said the German company. The group will display its logo on "physical trackside signage" for three races and will benefit from virtual signage (via overlay advertising) at a further 15 race weekends throughout the 2023 season, which began with the Bahrain Grand Prix on 05/03/2023.

"The immense media echo that Formula 1 generates is crucial for this cooperation. Billions of impressions on social media…