Red Card 2023: Paris Saint-Germain, the most popular club in China ahead of Barça & Chelsea

Paris Saint-Germain (Ligue 1 Uber Eats) is the most popular European club on social networks in China in 2022, according to the "Red Card 2023" report by the Mailman Group, a Chinese agency that analyses and manages the digital presence of brands online, published on 03/03/2023. With 57 points, the Parisian club takes first place in the ranking for the first time, ahead of FC Barcelona (LaLiga Santander, 56 points), which has led the three previous editions (2020, 2021, 2022), and Chelsea FC (Premier League, 48 points).

During 2023, PSG registered one million additional followers on Douyin (China's equivalent of TikTok), becoming the only club to experience such a significant increase in absolute value. The 2021-22 French champions are the club with the highest rate of engagement on the platform, on which they broadcast their friendly match versus an all-star team made up of the best players from the Saudi clubs Al-Hilal and Al-Nassr on 19/01/2023. On the social network Weibo, the Parisian club gained 293,000 new followers and has the 3^rd best engagement rate. Finally, the club's…