Red Card 2023: Premier League, the most popular league in China for the 5^th consecutive year

The Premier League is the most popular European league on social networks in China for the 5^th consecutive year, according to the "Red Card 2023" report by the Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the internet, published on 03/03/2023.

The ranking is identical to that of the 2021 and 2022 editions: the English League (50 points; 9.02 million cumulative followers) is ahead of LaLiga Santander (32 points; 8.03 million) and the Bundesliga (20 points; 4.22 million) on the podium. The Ligue 1 Uber Eats is in fourth place (20 points; 2.58 million) while the Serie A TIM closes the ranking (11 points; 387,000).

The Premier League has a strong presence on Douyin (China's equivalent of TikTok) where it has 3.6 million followers, the largest fanbase for a football account on the platform. Shinai Sports, the holder of the rights to the English league in China, has notably broadcast some matches for free on the platform. The Premier League also performs well on the social network Weibo, where its engagement rate is twice that of LaLiga.

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