Rugby/RFU: Continental (tyres), official partner of the England XV from 2023

Continental, a German tyre brand, has become an official partner (2^nd level) of the English national rugby XV teams with the Rugby Football Union as part of a "multi-year partnership," announced the English Federation on 07/03/2023. The brand will also become the title sponsor of the Continental Tyres Schools Cup (U18 schools competition).

Continental will benefit from visibility on advertising screens, team areas and the uniforms of more than 1,000 stewards on matchdays at Twickenham Stadium (London, England). The German brand will also "support England rugby fans' journeys from local to international fixtures, helping them support both the England men's and Red Roses' squads throughout major stages in their respective competitions," said the RFU.

"The partnership will focus on performance and safety on and off the pitch, through the RFU's involvement with schools and other opportunities for both boys and girls to play. Continental and the RFU will work together to focus on accelerating the growth of the game through school-linked activity," added the RFU.

• Continental extended its…