Serie A TIM: Bitget (cryptoassets) extends partnership with Juventus FC to the women's team

Bitget, a Singapore-based crypto-asset trading platform, has extended its partnership with Juventus FC (Serie A TIM) to become an "official sponsor" (2^nd level) of its women's team (Serie A Femminile TIM) from 2023, announced the brand on International Women's Day, 08/03/2023.

As part of the agreement, the two parties will launch the "Take your Shot" campaign, "which inspires people to be more daring to pursue their dreams, regardless of their gender". The platform had become an official partner (3^rd level) and sleeve sponsor of the Turin club's men's team in 2021-22, before extending for 2022-23 on 17/08/2022. "Our partnership with Bitget has been an undeniable success," said Giorgio Ricci, former revenue director of the Italian club, which generated €142.5m in sponsorship revenue in 2021-22.

"Bitget's decision to sponsor the Juventus women's team was inspired by its own company composition. 40% of employees in managerial roles at Bitget are female and the exchange is an equal opportunity employer. Its commitments to increasing the opportunities available to women within the crypto…