Euro 2024/UEFA: Leroy Tremblot chosen to design the branding for stadiums, host cities & fan zones

Leroy Tremblot has won for the third time in a row (2016 and 2020) the call for tenders launched by UEFA to interpret the branding concept and develop the graphic identity for all the stadiums (indoor and outdoor), host cities and fan zones for Euro 2024, which will be held in Germany (10 cities) from 14/06 to 14/07/2024, announced the brand design subsidiary of The Fan Syndicate (LAFOURMI) on 09/03/2023.

"Based on the primary identity of the competition, the main issue for the agency was to analyse, interpret and enrich it to bring it to life in a space, taking into account the issues of visibility, media coverage, architecture and deployment. This brand experience was designed for the fans in order to make the promise of this Euro 2024 event tangible: 'building football a home'," said Leroy Tremblot.

"We worked on the branding of the spaces in a global and generic way, so that UEFA could then adapt the concept in the stadiums and host cities and spread the Euro 2024 brand across the competition's most strategic media," explained Dominique Jubert, CEO of Leroy Tremblot.

• "This is a…