Danone Nations Cup: "Brings a positive image and enhances the reputation of Danone" (Steve Brangeon)

"The Danone Nations Cup brings a positive image and enhances the reputation of the Danone brand around the world. For the World Final, more than 200 international journalists will cover the event. It is also a way to develop relationships with institutions in some countries, the Ministries of Education, Health...," said Steve Brangeon, director of the Danone Nations Cup, to News Tank on 08/11/2014.

The Danone Nations Cup is an international competition, created in 2000, which brings together players from 10 to 12 years old in 32 countries worldwide. The World Final of the event -- which brings together the 32 teams that have won the national tournaments -- took place at the Arena Corinthians (capacity 68,500) in São Paulo, Brazil (the same stadium of the opening match of the 2014 World Cup), from 14 to 16/11/2014. All national tournaments, which included 2.5 million participants in 2014, and the World Final are organised by Danone Group and its subsidiaries in the countries involved.

"The participating countries are closely linked to the business of Danone, as the engine of the…