Premier League: Cadbury (Mondelēz) extends as global partner of Manchester United from 2023-24

Cadbury, a chocolate bar brand belonging to the American confectionery company Mondelēz International (Oreo, Toblerone, etc.), has extended as global partner (2^nd level) of Manchester United FC (Premier League) from the 2023-24 season, announced the club on 14/03/2023.

Cadbury has been a partner of the English club since the 2019-20 season. "The partnership will expand and bring new opportunities to engage with Manchester United's global fan base, through the creation of delicious dual-branded snacking products and national campaigns while putting community at the heart of the partnership once more," said the club, which generated £147.9m in sponsorship revenue in 2021-22. As part of the agreement, the brand will launch "its biggest ever ticket giveaway" ahead of the 2023-24 season and offer prizes (hospitality experiences, match tickets and cash prizes) to supporters on a weekly basis.

Cadbury "has been working with Manchester United to deliver generosity-focused community initiatives, driven by their shared values and belief that there is a ‘glass and a half in everyone'. Both…