Tennis/ATP: Sportradar acquires the data and streaming rights for betting operators (2024-2029)

Sportradar AG has entered into a partnership with the Association of Tennis Professionals and has acquired the global ATP data and betting streaming rights over the 2024-2029 cycle, after a successful bid in the call for tenders launched by Tennis Data Innovations (TDI, a joint venture between the ATP and ATP Media, its division dedicated to the production and distribution of the ATP Tour) in January 2023, announced the Swiss company specialised in sports betting monitoring and sports data provision on 13/03/2023.

"The process saw five bidders submit detailed proposals across multiple rounds. Sportradar has been a supplier of official ATP Tour and Challenger Tour secondary data feeds since the start of 2022 and boasts a roster of partnerships spanning professional sports," said the company.

"Sportradar’s commitment to product innovation for the downstream market and unrivalled development in advanced technologies such as computer vision and AI, in addition to its industry leading integrity services, were key considerations in the selection process."

"The partnership with TDI is…