Belgium : Fanatics (USA), licensing partner of the Royal Belgian Football Association until 2026

Fanatics, an American manufacturer and distributor of licensed sports products, has entered into a licensing agreement with the Royal Belgian Football Association (RBFA), announced the body on 14/03/2023. This "long term" partnership will cover Euro 2024 (in Germany) and the 2026 World Cup (in the US, Canada and Mexico).

As part of the agreement, "Fanatics has become the exclusive operator for the official RBFA online store. Fans of the Belgian national teams will enjoy a significantly expanded range of merchandise, including officially licensed men’s and women’s player shirts, training gear, gifts and accessories. The transformed online store provides fans with a best-in-class shopping experience, whether shopping online or via mobile, featuring hi-resolution product displays, frictionless checkout, and the quickest access to new product offerings," said the American company, which was valued valued at $31bn (€29.4bn) by Forbes as of 06/12/2022.

Fanatics has also extended its licensing agreement with the Deutscher Fussball Bund (DFB) and will continue to be the body's official…