FFF: Panini expands its collaboration & becomes an "official partner" of the French teams

Panini, an Italian manufacturer of collectable cards and stickers, has extended its collaboration with the Fédération Française de Football to become an official partner of the French men's, women's and U21 teams for eight years (2023-2030), announced the FFF on 21/03/2023.

Panini France will now have the status of official partner, the third level in the Federation's sponsorship hierarchy, alongside Belin (biscuits), Betclic (sports betting), Coca-Cola (beverages), Intermarché (supermarkets), KFC (fast food chain) and Pasquier (food).

Panini has been developing official collections of stickers and cards dedicated to the French teams "for over 50 years". The partnership "will be activated through the development of new exclusive products dedicated to the national teams (stickers, cards, digital collectables, etc.), as well as the distribution of more than 300,000 free albums per season to amateur clubs and districts," explained the French Football Federation. Panini will also organise competitions dedicated to the partnership on its social networks.

• The Italian manufacturer based…