USA/Ice hockey: Fanatics to succeed adidas as the NHL's official equipment supplier for 2024-2034

Fanatics has expanded its partnership with the National Hockey League to become the league's "official on-ice uniform outfitter" for 10 seasons (2024-2034), as part of a deal that will begin in 2024-25, announced the US-based licensed sports products manufacturer and distributor on 21/03/2023.

Fanatics continues to expand the scope of the partnership that began two decades ago. The US company has been the official supplier and distributor of NHL replica jerseys since 2017. The company valued at $31bn (€29.4bn) according to Forbes (as of 06/12/2022) has also been supplying the NHL's "Authentic Pro" line of products, namely the official training apparel and headwear worn by players and coaches, since 2018.

While the Fanatics logo will appear as a sponsor on official sports team apparel for the first time, this is not the first time the American group has provided "performance" apparel. Although Nike has been the official equipment supplier of Major League Baseball since 2017, it was indeed Fanatics that, after acquiring the company in charge of producing these jerseys (Majestic), was…