UEFA: Lidl (supermarkets), official partner of Euro 2024 & qualifying matches
Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of Euro 2024 (played in Germany from 14/06 to 14/07/2024) and of the qualifying matches for the competition (which begin on 23/03/2023) as part of a "multi-year agreement," announced UEFA on 22/03/2023.
This is the first partnership between the German...