EuroBasket 2022: a total economic impact of €227m for the five host cities (Nielsen Sports)

The economic impact of EuroBasket 2022 (European basketball nations championship organised by FIBA Europe from 01 to 18/09/2022) on the five host cities of Berlin, Cologne (Germany), Milan (Italy), Prague (Czech Republic) and Tbilisi (Georgia) amounted to €227m, according to the Host City Impact Study conducted by Nielsen Sports and published on 21/03/2023.

In addition to this €227m, the media impact (TV, OTT, web and social media) is estimated at €39m and the social impact (an increase in physical activity and continued training of volunteers) at €4m, for a total of €270m, broken down city by city as follows:

• Berlin (host of 15 games in the final phase): €83m
• Cologne (15 group phase games): €63m
• Prague (15 group phase games): €54m
• Milan (15 group phase games): €45m
• Tbilisi (15 group phase games): €25m

"EuroBasket 2022 was well attended across the five cities with over 650,000 spectators in total watching Europe's elite talent that included 37 players on active NBA rosters. Of the 240,000 unique visitors, over half (54%) were made up of national residents (excluding…