Sponsorship: European market estimated at a record €20.69bn in 2022, +4.4% vs 2021 (Nielsen/ESA)
The value of the European sports sponsorship market will reach a record €20.69bn in 2022, according to the ESA Sponsorship Market Overview report, published by the European Sponsorship Association (ESA) and UK consultancy Nielsen Sports on 23/03/2023. This is 4.4% higher than in 2021 (€19.8bn), and slightly higher than in the pre-pandemic...