Paris 2024: capsule collection by Le Coq Sportif dedicated to the Place de la Concorde Olympic site

Le Coq Sportif has activated its partnership with the Paris 2024 Olympic Organising Committee and has launched a series of capsule collections aimed at "highlighting several iconic sites in the capital, future historical symbols of this 33^rd Olympiad," announced the French equipment manufacturer announced on 27/03/2023.

The first of these collections is dedicated to the Place de la Concorde (8^th arrondissement) and consists of a T-shirt (€55), a sweatshirt (€100) and the "LCS R1100 Concorde", a pair of trainers (€160) available in two colours. "The Place de la Concorde, the most important creation of the Age of Enlightenment in terms of urban development, is a symbol of the city of Paris and is full of history. In the summer of 2024, it will host four modern and spectacular sports: 3x3 basketball, BMX freestyle, skateboarding and breakdancing, which will make its first appearance at the Olympic Games," explained Le Coq Sportif.

The French brand is an official equipment supplier (3^rd level) for the "performance and representation uniforms of the French Olympic and Paralympic team, and…