Sportem: "Our goal is to become fans' 2nd favourite club after their favourite club" (AFC Ajax)
"We publish our content in English because we are an international club and we want to conquer the world: out of our 38 million subscribers, only 10% come from the Netherlands and 90% from the rest of the world. They wouldn't understand our content if it was published in Dutch! Our goal is to be the second favourite club of all football fans...